Record demand for groceries as UK families mark extraordinary Christmas

Updated: Mar 10, 2021

This morning, Kantar released their December 2020 grocery statistics. During the 4 weeks to 27 December, take-home sales rose 10.8% representing a record £11.7 billion in grocery sales.

We also saw online sales up by 12.6% which is significantly higher than the 7.4% observed last year.

The UKs 'big 4' grocers saw higher year on year sales, representing greater levels of demand due to this unconventional Christmas period:

  • Tesco +11.1%

  • Sainsbury's +10.7%

  • Asda +7.8%

  • Morrisons +13.1%

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