Today the Telegraph released an exciting piece of research that reinforces our view that a well placed supermarket equally caters for the instore shopper and the online customer.
Throughout the article Senior Adviser, Justin King, shares his views on the future of the grocery sector and how UK operators have managed to deal with the COVID-19 pandemic.
In one of many notable statements he said:
“This strict distinction between ‘bricks and mortar’ vs online is a false one. The future model of grocery necessitates seamless customer service across all channels in which the customer chooses to shop.”
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