Marks and Spencer has released its Christmas trading update, adding to the list of supermarkets who have seen a large sales increase over the period. Stuart Machin, chief executive, commented on the steps M&S has taken to reshape M&S as an omnichannel retailer and the benefits it has brought to the business; “Our singular focus is on delivering the M&S Reshaped programme to drive growth and value creation as the UK’s leading omnichannel retailer.” M&S reported click and collect orders increased by 20% and their omnichannel platform delivered c50% growth in third party brand sales. As a tenant of Supermarket Income REIT, which favours the omnichannel strategy when selecting assets, we are interested to see the further development of M&S’s Omnichannel strategy.
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