The combination of a second lockdown and Christmas shopping has certainly had an impact on the UK grocery market with the latest Kantar figures showing a 13.9% increase in take home grocery sales in the four weeks to 29th November 2020, Representing the fastest growth since August.
November was the largest single month ever for Supermarkets with £10.9bn spent over the four weeks.
Shoppers expected to spend £12bn in Supermarkets during December, around £1.5bn more than last year.
Online sales reached 13.7% of the grocery market share
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