Latest Atrato research: online grocery now profitable

The Covid-19 pandemic has driven five years of growth in online grocery in five months. Atrato Capital (Investment Adviser to SUPR) has produced research which finds that the increase in online penetration has transformed the profitability of omnichannel grocery fulfilment.

With in-store and online profit margins now at near parity, omnichannel stores provide operators the benefit of achieving a seamless integration of customer experience across all channels.

To read the full research report click here.